Másters del volante

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General Objective:
Safe driving program for all drivers of Cervecería Cuauhtémoc Moctezuma Heineken Mexico. Its objective is to eradicate road fatalities and reduce automobile accidents in the company.

Description:

We traveled throughout all the states of Mexico to interview and film the best drivers of Cervecería Cuauhtémoc with a record of zero accidents.
A high-impact program was designed, including in-class and field instruction. Its main pillar is a film-quality instructional video.

The main features of the project are:

– Practical focus while operating (learning at the wheel during working hours).

– Short duration.

– Easily reproduced.

– Acknowledgement of current company drivers.

– Involvement of bosses, managers and directors.

The project reaches over 1,000 company drivers nation-wide.

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