Másters del volante


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General Objective:
Safe driving program for all drivers of Cervecería Cuauhtémoc Moctezuma Heineken Mexico. Its objective is to eradicate road fatalities and reduce automobile accidents in the company.


We traveled throughout all the states of Mexico to interview and film the best drivers of Cervecería Cuauhtémoc with a record of zero accidents.
A high-impact program was designed, including in-class and field instruction. Its main pillar is a film-quality instructional video.

The main features of the project are:

– Practical focus while operating (learning at the wheel during working hours).

– Short duration.

– Easily reproduced.

– Acknowledgement of current company drivers.

– Involvement of bosses, managers and directors.

The project reaches over 1,000 company drivers nation-wide.

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