OXXO – Mi primer día en tienda


[display_flexslider id=684]

General objective:
To welcome the new entry store staff and design a training path that goes from the Assistant to the Shop Leader.


This project revolutionized OXXO’s training standards. From having a very traditional and somewhat chaotic model, it was possible to align them in a structure that contemplates short theoretical sessions interspersed with full weeks of in-store practice, with the support not only of leaders, but also of a robust in-store training team.

To date, My First Day at OXXO and EnTienda 1 and 2 Mexico has been applied in all the country’s stores with great success.

In addition, this project was requested for its adaptation and implementation in OXXO Colombia, which opened the doors to ForteOrigen in that country.

Ver más proyectos